To celebrate Women’s History Month, we wanted to feature a person whose commitment to helping her community and helping others led her to pursue a career in real estate. Meet Liz Bragg with Berkshire Hathaway HomeServices, Beazley, REALTORS®.
A Life-Long Real Estate Career
Liz has worked in the real estate and construction industry for most of her adult life.
Liz was initially concerned with becoming a full-time agent, “I had reservations about entering the field as an agent, particularly because of the commission-based structure. It was a little scary, and it wasn’t until 2020 that I felt like I could take that gamble.”
One of the biggest hurdles Liz faced as an agent was marketing herself. “Making that transition… having to market yourself and services were challenges I never faced before.”
She would overcome those challenges by seeking advice from her peers, research and with experience.
One of the most important things she learned is the importance of social media. Liz says, “Nowadays, most people want real estate information from their social media pages. And you must follow the trend to get the maximum exposure for your listings.”
Communication Is Key
Liz credits her ability to communicate effectively with others to her success.
“You have to be a good communicator to people with different types of personalities and different manners of thinking.”
She also stresses that one of the pillars of a great agent stems from a willingness to work with others.
“If you don’t get joy from helping other people, then you’ll hate this work.”
She notes that being a real estate agent involves more than paperwork and showing homes. The role also requires one to be a teacher to the clients they serve and their strongest advocate.
In Her Free Time
Liz’s contributions to the local community are far and wide. She is involved in various organizations and charities, including the Aiken County Chamber, Rotary Club of Columbia County, and the Sales and Marketing Council for the Builder Association of Metro Augusta.
Liz is an avid reader of cheesy romance novels in her free time and enjoys attending live music events.
Liz urges the next wave of entrepreneurs to get involved in industries where they hold great passion and to learn everything they can about their industry. Learn the process, learn your product and what your client’s expectations are.
“If you hate what you do, chances are you won’t be able to devote 70 hours of your week to do it. Worst of all, it will feel like work, leading to burnout.”